Adeoye Roluga

Mr. Adeoye Oladeinde Roluga was born in Lagos on July 31, 1950, to Pa Isaac Adebayo Roluga, an eloquent local preacher and retired railway officer, and Chief (Mrs.) Beatrice Olufunke Roluga (Nee Soriyan), the late Iya Ijo of Methodist Church Ikenne, Remo, Ogun State. He died on January 13, 2021 after a brief illness. Mr. Roluga had his primary school education at the Ago-Ijaiye Methodist School, Ebute-Metta, Lagos and gained admission to the prestigious Government College Ibadan (GCI) where he graduated in 1967 with a West African School Certificate. While at GCI, Mr. Roluga was in the Literary and Debating Society and was an active member of the Drama Society. Following in his father’s footsteps, Mr. Roluga joined the Nigerian Railway Corporation in 1968 where he worked as a clerk before he proceeded to Columbia College, Chicago in 1970 to study Radio and TV Broadcasting/Production. He married his teenage sweetheart, Bodunrin (nee Ayoola) in June 1975 and graduated in July 1975. He obtained two master’s degree – one in Motion Pictures Production and the other in Television Station Management before returning to Nigeria in 1982. Mr. Roluga held various roles within the Nigeria Media Industry and was a pioneering member of Clapperboard Television the first private free-to-air Television in Africa before launching his own company, D.R. Marketing Communications Ltd. in January 1995 as a Media Marketing Consulting Firm. Mr. Roluga was a trailblazer in the Nigeria Media Industry and is recognized by the industry as one of the leading authorities on Media Marketing. He was a Board of Trustee for EMCOAN (Electronic Media Content Owners Association of Nigeria) and was very active in the GCI Alumni Community. Mr. Roluga loved American football and timed his travels around the Superbowl. He loved politics and having intellectual discussions. Although he maintained a healthy diet, he loved cheesecake and carrot cake. He was an avid reader – especially of legal thrillers. He also loved action movies and dancing. Mr. Roluga was a loving father and husband; a mentor to many professionally, and a friend, loyal confidant, big brother and adopted uncle to many. He had a knack for problem solving and was always enthusiastic about assisting, earning him the nickname “Mr. Fix it”! He also had a good eye for women’s fashion. He was very jovial and had a great sense of humor. He was extremely generous with his time and possessions - he delighted in showering people with gifts. He made everyone feel special no matter their status. Mr. Roluga is survived by his wife, four children, six grandchildren, four brothers, nephews, nieces, and cousins. He will be deeply missed by his family, friends, and associates.